Street snowboarding has been a thing since the days of Boozy the Clown, or thereabouts. Red Bull is like the Silicon Valley angel investors of sports, particularly action sports, and just crazy ass sports-type shit. People go to them with completely insane ideas, and Red Bull backs a lot of them. I think their criteria is "Will it look good on video?" This is nuts, and well worth ten minutes of your time. Red Bull Heavy Metal. Detroit... Rock City.
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