Once upon a time, there was this guy named Gerard who lived in Hermosa Beach and ran a small surf video distribution company. Gerard was a kind of shady salesman guy, but he sold A TON of videos for all the independent video surf film producers, so they loved him. He also sold a lot for the bigger companies, like Vision Skateboards and Sims Snowboards. Because he sold so many videos for other people, he would call them up and say, "Hey, I'm making a compilation video, can I use a clip from your new video in it?" They'd always say, "Sure, go for it." He would say as many of his compilation videos as he did their videos, and he made twice as much money per video on the compilation videos. Shady... but it worked out for everyone involved, including me. Gerard hired me to edit and work for him for a while, and he sold 500 copies of my BMX video, The Ultimate Weekend, in the fall of 1990, in the U.S., and a bunch overseas as well.
As skateboarding and snowboarding took off in the late 1980's and early 1990's, Gerard's little distribution company also sold a ton of skateboard and snowboard videos, as well as surf flicks. After I left Unreel Productions, the Vision Skateboards video company, in 1990, I met Gerard, and wound up editing three videos for him. We did two issues of Skateboarder's Quarterly Video Magazine, and that was nearly three years before 411 (skateboard) video magazine came out. I also edited this first issue of Snowboarder's Quarterly.
Most of these video clips are from other people's videos, edited with the mini-interviews Gerard and I did at the Action Sports Retailer trade show in San Diego, in the fall of 1990, as I recall. The Snowboarder's in Exile premier was great. There were maybe 100 to 150 people in the room watching the premier, and nearly every top snowboarder in the world was there. I watched that video probably 100 times over the next few years. In Snowboarder's Quarterly #1, above, you can see our quick interviews with the future 1992 Penthouse Pet of the Year (and Damian Sanders' then girlfriend) Brandy Ledford at 18: 12, and Sims Snowboards team rider Chris Roach at 35:12, among others.
At the beginning, you see ski/snowboard fimmaker Bruce Benedict, and producer Laura Mickelson, my former co-worker at Unreel, talking about their snowboard video, 20 Tricks. Laura Mickelson is now a working artist here in SoCal (which I just found out), as well as a long time video/TV/documentary filmmaker. Damian Sanders, one of the main guys in Snowboarders in Exile, did a ton of snowboarding, some motocross freeriding. He went on to start the Pimp N Ho Ball and the bi-weekly Club Rubber, with business partner Jon Huntington, in Costa Mesa, California, which turned incredibly profitable. Both the night club and the ball got so popular that they moved to Las Vegas. Check out this interview for a deeper look at Damian.
Damian and Brandy lived in Huntington Beach in the early 1990's, and even next door to the P.O.W. BMX House, in Westminster, for a little while. One night in 1992 or so, I was riding my BMX bike down Beach Boulevard in H.B., and got pulled over by the cops, since I didn't have a light on my bike. For some fucking reason, they called for back-up. The second pair of cops walked up, as the first pair was checking my ID. One of them said, "Last night we pulled over some crazy kid right here, driving a hearse, and he had "666" shaved in the back of his head." I said, "You guys pulled over Damian? I saw him and Brandy around downtown H.B. sometimes, and I knew Damian was driving a hearse then. The cops said, "You know that guy?" I said, "Everyone in H.B. knows who he is, that's Damian Sanders, he's one of the best snowboarders in the world." The cop just shook his head. I never actually met Damian, but I'd see him around town over the years, through the 1990's and into the 2000's, when I was a taxi driver and picked up lots of fares from Club Rubber. I think I got another ticket for riding my bike without a light, but I can't remember for sure. I got a few of them back in those days, but usually got off with just a warning.
This morning, I went digging into YouTube looking for Skateboarder's Quarterly #2, which is pretty hard to find. I haven't found it yet, but I ran into this Snowboarder's Quarterly video instead ( Finally found it later, fuckin' algos these days!) I haven't seen this video since probably 1991. I was the cameraman for all the little, in between interview and trade show footage, and I edited this video together, using big blocks from Snowboarders in Exile, 20 Tricks, New Kids on the Twock, and a couple other videos that came out at the beginning of the 1990-1991 snowboard season.
This was one of the weird little projects I worked on in 1990-1991, between the Vision Skateboards video guy years and the S&M Bikes/ P.O.W. BMX House years of my life.
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