The beginning of an action sportspocalypse??? GT Bikes is on "Pause," and Quicksilver, Roxy, Billabong, and Volcom have gone bankrupt...

This is a pre-pandemic Volcom surf video from about 2019, featuring surfer Noa Deane.  This past Sunday, Liberated Brands, the company the owns most of Quicksilver, Billabong, Roxy, Volcom and other brands, filed for Chapter 11 bankruptcy.  

I'm going to dig into this overall issue in more detail.  But for now, most of you know that GT Bikes "paused" operations, dropped sponsored riders, and laid off people last month.  Now Liberated Brands, the holding company for Quicksilver, Roxy, Billabong, Volcom, RVCA, Element (skateboards), DC Shoes, VonZipper, Honolua, and Board riders filed for Chapter 11 bankruptcy this past Sunday and Monday.  Check out this article, and this article for more details.  

Here's a cool video looking at GT's glory days, their troubled path, and where they are, and may go next... if they surprise.  

For what it's worth, this is post #1,043 on this blog.  

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