A video for businesses and civic leaders who hate the internet, social media, and obscure bloggers who have more pageviews than their websites

If you have a business, you're in competition with every other business AND media company.  If you have a city and want to create jobs or new businesses, you are in competition with every city and town around the world.  That's the nature of our connected 21st century world.  Here's something else you may not think of, YOU are a media company.  Your business IS a media company.  Everyone can connect to most of the world with your smart phone, tablet, or laptop.  That has changed the game in a big way.

If you don't learn to make use of your "media company," your business, town, or city will suffer.  If you don't actively "create content" (text, audio, video), on a regular basis, and distribute in multiple channels, then you're already losing.  If you don't purposely connect with people; your co-workers, customers, perspective residents, and others, on a continual basis, then your are setting the stage for your own demise, and that of your business or city.  This is one huge reason why much of rural and small town America is struggling and having a hard time finding the numbers of well paying jobs they need. They simply haven't been properly introduced to these ideas.

This interview is about four years old, which is fairly ancient in a tech enabled age.  But, as I've learned in a big way this past week, there are a lot of people who are operating on older concepts and ideas, leftovers from the Industrial Age, and haven't dived into this world yet.  This video is a great introduction to the ideas of how today's world actually works.  If you want to be successful at anything in the next 20 years, you need to learn this stuff.  It's as simple as that.

Seth Godin has one of the oldest and best known blogs in the world.  He's also an entrepreneur and author of many books about internet marketing and how today's technology changes the business and social world.

Mitch Joel was a co-founder of a digital marketing agency (new form of old school ad agencies), and has a background in the rock music and music magazine industries.  He also is a longtime podcaster.

These guys get  how business actually works after all this technology has changed the underlying way we connect with other people, who we can connect with, and who we can earn money working for.  The game has changed.  It's as simple as that.  That's why a person like me, currently living in a tent, can walk to a place with wifi, buy a drink, and write a blog that gets more views than most any website in my city.  You don't learn this stuff in college.  You learn it by self-educating, reading, listening, and watching the things online that talk about the technical aspects, and the strategy behind these technologies and techniques.  Enjoy.

Check out my art in person, or do a creative project of your own while here in Winston-Salem at Designs, Vines, and Wines.